Direct Marketing is defined as the practice of delivering
promotional messages directly to potential customers on
an individual basis as opposed to through a mass medium.
Properly executed and written mail-shots are an excellent
way of reaching your target audience directly. A professional
mail-shot with a clear message can be sent by post, fax
or e-mail. The mail-shot should explain what the product
is, its benefits to the recipient and costs. The mail-shot
piece should also have a clear mechanism for the recipient
to respond.
Marketing Aloud can create and design your direct-marketing
piece, define target lists for target prospects, source data,
distribute the mail-shot and collate responses.
